I tried. I really did. I’m a fan of music of almost every genre, but I’m not a fan of over-extending your reach as an artist to force yourself into new territory. Yeezus is clearly Kanye’s idea of “I can do whatever the hell I want” music, but to me, it translates as the point where I can finally stop excusing the man’s incessant douche-baggery on account of him making great music…because at this point, he’s abandoned “great” altogether.
I like G.O.O.D. Music signee Hudson Mohawke and electronic duo Daft Punk, but here, their collaboration with West/West’s take on their genres just comes off like a poorly leeched Bizarro-world version of those artists’ sounds. We didn’t need a Chief Keef collaboration and neither did ‘Ye, but it seems that West is intent on making us watch his early midlife crisis through music. Of course, West’s stans will say I “just didn’t get it” or that my palate isn’t broad enough to appreciate what he’s serving up, but trust me, I’ve been around the world and a-ya-ya…and I’m not convinced. Yeezus is just the kind of un-listenable schlock that hipsters and music critics alike will praise just to prove to folks how “eclectic” they are…the same people who picked up their first Daft Punk project this year, but claimed to be longtime fans just for credibility’s sake. I don’t even think it’s fair to call Yeezus a hip-hop album, since aside from West rhyming words together in a certain rhythm, this album is just about as hip-hop as Nicki Minaj’s “Starships”. And for those calling this some sort of high-brow achievement in modern music, this album is as much “high art” as that insipid little song by The Dream. One writer for Rolling Stone even went so far as to say that Yeezus makes Radiohead’s Kid A look like Bruno Mars by comparison. And this is where I prep my rocket-ship to leave Earth and search for understanding amongst the stars because absurdity and the musical counterpart to hypebeasts have surely taken over the music community at large.
Just as critics praised Watch The Throne as something greater than a good record for the time being, they’re praising this one already, as if Throne itself hasn’t proven itself a forgettable album, aside from “Niggas In Paris”, if only for Gwyneth Paltrow’s unfortunate Twitter decisions and “No Church In The Wild” for its random attachment to action movie soundtracks. This critic can’t call this anything other than trash, as it doesn’t succeed as a hip-hop album or one of any other genre. There’s about as much artistry in this album as there is in the album “artwork”. Some books actually can be judged off of their covers.
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