Consider this a video review. I caught wind of people trashing the video so I had to take a look. I hadn’t heard the song before and if I had seen it mentioned before, I probably glossed over it on general principle due to the presence of Big Sean and 2 Chainz. That being said, I liked this video. The only problem is that critics constantly expect Kanye to recreate the wheel every trip, whereas sometimes he just takes the same damn wheel and reupholsters the f*ck out of that.
I thought the creative direction of the video was on point. However, when people see black and white and/or minimalism, they often equate it with a lack of effort. I thought the director played well on the lack of color and used the blacks, grays, and whites to great effect while the camera movement played well. One thing about Kanye is that people will always expect him to continue to push the envelope where he may just prefer to bring it home every now and then and do some street-level sh*t the Kanye way. And I’m not mad at that.